E-Commerce Executive in Lucknow

JOB DESCRIPTION (JD)

Designation: E-Commerce Executive – Dealer Network & Business Development

Company: MitrSewa Group of Companies
Department: E-Commerce / Sales & Business Development
Location: Lucknow, Uttar Pradesh
Experience: 2–5 Years
Employment Type: Full-Time

1. Job Purpose

To expand MitrSewa's e-commerce business by leveraging an established network of dealers, distributors, retailers, wholesalers, and channel partners. The candidate will be responsible for dealer acquisition, product onboarding, order generation, channel relationship management, and revenue growth through the company's e-commerce platform.

2. Key Responsibilities

A. Dealer Network Development

• Leverage an existing network of dealers, distributors, wholesalers, and retailers to expand the company's market reach.

• Identify, approach, and onboard new dealers and channel partners.

• Build and maintain strong relationships with existing dealers to drive repeat business.

• Develop a structured dealer database containing business name, contact details, location, product categories, and business potential.

• Conduct regular follow-ups and visits to strengthen dealer engagement and improve order conversion.

B. E-Commerce Business Development

• Identify and onboard dealers onto the MitrSewa e-commerce platform.

• Explain platform features, product availability, pricing, ordering processes, payment terms, and delivery arrangements.

• Generate online orders and encourage dealers to shift from manual ordering to digital transactions.

• Coordinate with dealers to upload product catalogues, prices, images, and inventory information.

• Identify opportunities to expand product categories and geographic coverage.

C. Sales & Revenue Generation

• Achieve monthly dealer onboarding, order generation, sales, and revenue targets.

• Develop dealer-wise business plans to increase order frequency and average order value.

• Identify high-potential dealers and develop strategies to increase their contribution.

• Promote new products, schemes, offers, and seasonal campaigns.

• Track sales conversion, repeat orders, inactive dealers, and lost business opportunities.

D. Order & Operational Coordination

• Coordinate with warehouse, inventory, logistics, finance, and customer support teams to ensure smooth order fulfilment.

• Monitor stock availability, order status, dispatches, returns, cancellations, and dealer complaints.

• Resolve dealer queries related to pricing, payments, delivery, and product availability.

• Maintain accurate records of dealer interactions, orders, and outstanding issues.

E. MIS & Performance Reporting

• Prepare daily, weekly, and monthly reports on dealer onboarding, active dealers, sales, revenue, and order fulfilment.

• Maintain a dealer pipeline with lead status, follow-up dates, conversion probability, and expected business.

• Analyse dealer performance and recommend actions to improve sales productivity.

• Track performance through CRM, Excel, and the company's e-commerce dashboard.

3. Mandatory Skills & Experience

• 2–5 years of experience in e-commerce sales, channel sales, dealer development, distribution, or B2B business development.

• An existing and verifiable dealer/distributor/retailer network is strongly preferred.

• Demonstrated ability to onboard channel partners and generate business through them.

• Good understanding of dealer margins, trade discounts, pricing, sales schemes, and distribution models.

• Experience with B2B portals, e-commerce marketplaces, or dealer ordering applications.

• Proficiency in Excel, sales MIS, CRM tools, and digital communication platforms.

• Strong negotiation, relationship management, follow-up, and sales-closing skills.

• Willingness to travel locally for dealer meetings and market development.

4. Key Performance Indicators (KPIs)

KPIMeasurementDealer onboardingNumber of new dealers activated monthlyActive dealer networkDealers placing at least one qualifying order during the monthMonthly salesRevenue generated through dealer channelsOrder generationNumber and value of dealer ordersDealer conversionPercentage of qualified prospects becoming active dealersRepeat businessPercentage of active dealers placing repeat ordersAverage order valueAverage value per dealer orderCollection efficiencyPayments collected against amounts due, where applicableDealer retentionPercentage of dealers remaining active over timeReporting disciplineTimely and accurate submission of MIS

5. Candidate Profile

The ideal candidate should be commercially driven, well-connected in the local dealer market, and capable of converting relationships into measurable business. The candidate must be comfortable working with sales targets, dealer visits, digital ordering systems, and cross-functional teams.

6. Preferred Background

Candidates from the following sectors may be prioritised, depending on MitrSewa's product categories:

• B2B e-commerce and online distribution

• FMCG and consumer goods distribution

• Electronics and electrical goods

• Medical supplies and healthcare distribution

• Fintech-enabled merchant or dealer networks

• Wholesale, retail distribution, and channel sales

7. Application Requirements

Candidates should submit:

• Updated CV

• Product categories and territories previously handled

• Approximate size and type of their dealer network

• Number of dealers personally onboarded

• Sales or revenue handled in previous roles

• Examples of measurable achievements in dealer acquisition and business development