Sales Engineer

Position: Sales Engineer – Construction Equipment

Company : Reputed construction equipment company , great place to work certified 

Products: Excavators, Wheel Loaders & Backhoe Loaders
Department: Sales
Location: Jharsuguda , Odisha 
Experience: 2–5 years in construction equipment / industrial equipment sales preferred

Job Purpose

To drive sales and market development of Excavators, Wheel Loaders and Backhoe Loaders by identifying business opportunities, developing customer relationships, understanding application requirements and converting prospects into profitable sales.

Key Responsibilities

• Achieve monthly, quarterly and annual sales targets for excavators, wheel loaders and backhoe loaders.
• Identify and develop new customers, projects, contractors and equipment users within the assigned territory.
• Maintain strong relationships with contractors, fleet owners, infrastructure companies, dealers and key influencers.
• Understand customer requirements, equipment applications, project conditions and recommend the appropriate machine.
• Generate enquiries through regular market visits, customer meetings, project tracking and networking.
• Prepare quotations, negotiate commercial terms and follow up with customers until order closure.
• Coordinate with finance companies/banks to support customer financing and machine purchase.
• Monitor competitor activities, pricing, product offerings and market developments.
• Coordinate with service and parts teams to ensure a positive customer experience after delivery.
• Maintain accurate records of enquiries, prospects, sales pipeline and market activities.
• Track pending quotations, deliveries, payments and documentation to ensure smooth order execution.
• Develop knowledge of the local market, including projects, contractors, machine users, financiers and growth opportunities.
• Participate in product demonstrations, exhibitions, customer events and promotional activities.
• Provide regular sales forecasts and market feedback to management.

Key Skills

• Strong sales and negotiation skills
• Good customer relationship and communication skills
• Ability to understand construction equipment applications
• Strong territory and market knowledge
• Ability to identify and develop new business opportunities
• Good commercial and financial understanding
• Competitor and market intelligence
• Result-oriented and self-motivated approach
• Basic proficiency in MS Excel, Word and CRM/sales reporting tools
• Willingness to travel extensively within the assigned territory

Preferred Background

Candidates with experience in:

• Construction equipment / earthmoving equipment
• Excavator, loader or backhoe loader sales
• Commercial vehicle sales
• Industrial equipment sales
• Heavy machinery 

will be preferred.

Ideal Candidate: A proactive, field-oriented sales professional who can independently develop a territory, build relationships with contractors and machine users, understand customer applications and consistently convert opportunities into sales.