digital marketing in civil lines

Mahindra Automobiles is seeking a creative, results-oriented Digital Marketing Executive to join our team in Prayagraj. In this role, you will be responsible for planning, executing, and managing digital marketing campaigns across online channels to build brand awareness, generate qualified leads for our vehicle lineup, and boost customer engagement. You will drive digital strategy across social media, search platforms, Google Ads, and local SEO to convert prospective automotive buyers into dealership leads.

Key Responsibilities

• Lead Generation & Paid Campaigns: Plan, setup, and optimize Google Ads (PPC), Meta Ads (Facebook & Instagram), and remarketing campaigns to generate high-quality sales leads for passenger and commercial vehicles.

• Social Media Management: Create, curate, and post engaging content (posts, reels, and stories) across official social media handles to build brand presence and foster customer engagement.

• Local SEO & Web Optimization: Maintain and optimize local Google Business Profiles, improve SERP rankings, and ensure accurate dealership listing information across online platforms.

• Content & Creative Production: Write compelling ad copies, promotional graphics, and video scripts highlighting vehicle launches, discount offers, and dealership events.

• Performance Analytics & Reporting: Track key campaign metrics (CTR, CPL, ROI, conversion rates) using tools like Google Analytics and Meta Ads Manager, delivering actionable insights for continuous campaign improvement.

• Customer Inquiry Management: Monitor digital channel inquiries, social comments, and website forms to ensure prompt routing of sales leads to the dealership team.