Marketing & Digital Media Executive

Job Description: Marketing & Digital Media Executive

 Role Overview

We are looking for creative, enthusiastic, and highly motivated Graduate Freshers to join our fast-growing team in South Mumbai (Lower Parel / Worli). As a Marketing & Digital Media Executive, you will play an active role in shaping our brand's online presence. This role offers an immersive, hands-on opportunity to learn the ropes of digital marketing, content strategy, campaign execution, and data analytics under the guidance of industry experts.

If you are a trend-spotter, a compelling storyteller, and possess an analytical mind, this is the perfect springboard for your marketing career.

💰 Salary & Compensation

·         Monthly Gross/Take-Home: ₹35,000 to ₹45,000 per month (Based on interview performance and skill proficiency)

·         Annual CTC: ₹4,20,000 to ₹5,40,000 P.A. + Performance-linked performance bonuses

·         Joining Status: Immediate Joiners Only (Candidates who can join within 0–7 days will be prioritized)

🏢 Job Details

·         Experience: 0 Years (Freshers / Final Year Students with completed degrees / Marketing Interns welcome)

·         Location: Lower Parel / Worli, Mumbai (On-site role)

·         Employment Type: Full-time, Permanent

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🎯 Key Responsibilities

1. Social Media Management & Content Strategy

·         Brainstorm, plan, and create engaging multi-format content (Reels, TikTok-style short videos, carousels, stories, and static posts) across platforms like Instagram, LinkedIn, YouTube, and Facebook.

·         Write catchy, high-converting copy, captions, and headlines for ad campaigns, email newsletters, and website banners.

·         Stay continuously updated with social media trends, viral audio tracks, memes, and platform algorithm changes to keep our brand relevant.

2. Paid Performance Marketing & Ad Support

·         Assist senior marketing managers in setting up, monitoring, and optimizing paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

·         Conduct A/B testing on different ad creatives, audience demographics, and copywriting variations to improve Return on Ad Spend (ROAS).

·         Work closely with in-house graphic designers and video editors to brief them on content requirements based on ad performance data.

3. Community Engagement & Influencer Outreach

·         Actively monitor social media channels, respond to comments, engage with direct messages (DMs), and foster an active community around the brand.

·         Identify, reach out to, and coordinate with micro and macro-influencers for brand collaboration and product seedings.

4. SEO & Website Operations

·         Conduct basic keyword research to support content writers and optimize blog posts or landing pages for Search Engine Optimization (SEO).

·         Assist in updating website banners, product listings, and promotional text via CMS platforms (like Shopify or WordPress).

5. Analytics & Weekly Reporting

·         Track key digital marketing performance metrics (such as impressions, reach, click-through rates, cost per click, and engagement rates).

·         Compile clean weekly and monthly performance reports using tools like Google Analytics, Meta Business Suite, and MS Excel to suggest data-driven marketing improvements.

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🎓 Qualifications & Skills Required

·         Education: Any Graduate or Post Graduate (BMM, BMS, BBA, MBA in Marketing, or Mass Media background is highly preferred).

·         Certifications (Optional but a plus): Completed courses in Digital Marketing, Google Ads, Meta Blueprint, or SEO.

·         Communication: Exceptional verbal and written English communication skills with a strong eye for grammar and aesthetics.

·         Technical Familiarity: Basic understanding of tools like Canva, ChatGPT, Cap Cut/Premiere Pro (basic video editing), and MS Excel.

·         Mindset: An aggressive learner who takes feedback constructively, works well under tight campaign deadlines, and possesses strong problem-solving capabilities.