Pagaar India

Job Description

Location: Prayagraj, Uttar Pradesh

Department: Digital Marketing

Industry: Education / EdTech Employment

Type: Full-Time

Experience Required: Minimum 1 Year

We are looking for a data-driven and result-oriented Performance Marketer to drive lead generation, student acquisitions, and business growth through paid digital marketing campaigns. The ideal candidate should have hands-on experience managing performance marketing campaigns across multiple digital platforms and a strong understanding of campaign optimization and ROI analysis.

Key Responsibilities:

•Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.

•Generate quality leads and improve conversion rates for admissions and enrolments.

•Monitor campaign performance and optimize campaigns to achieve target KPIs.

•Conduct audience research, competitor analysis, and A/B testing.

•Manage campaign budgets and maximize return on ad spend (ROAS).

•Track and analyze key performance metrics such as CPL, CAC, CTR, Conversion Rate, and ROI.

•Collaborate with content, design, and sales teams to improve campaign effectiveness.

•Prepare weekly and monthly performance reports with actionable insights.

•Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills:

•Minimum 1 year of experience in Performance Marketing or Digital Advertising.

•Hands-on experience with Google Ads and Meta Ads Manager.

•Strong understanding of Lead Generation, Conversion Optimization, and Funnel Management.

•Knowledge of Google Analytics, Google Tag Manager, and tracking tools.

•Experience with audience targeting, remarketing, and campaign optimization.

•Strong analytical and problem-solving skills.

•Ability to manage multiple campaigns simultaneously and meet performance targets.

Preferred Qualifications:

•Experience in the Education or EdTech industry.

•Google Ads and Meta Blueprint certifications will be an added advantage.

•Knowledge of landing page optimization and marketing automation tools.

•Bachelor's degree in Marketing, Business, or a related field.

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