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Social Media Optimizer (SMO) in civil lines | Pagaar India

Job Description

Job Description – Social Media Optimizer (SMO)

Company: Global Pioneer services

Location: Tagore Town, Prayagraj

Experience: 6 months – 2 years

Employment Type: Full-time

Role Overview:

Global Pioneer Services is seeking a creative and performance-driven Social Media Optimizer

(SMO) to manage, optimize, and grow the organization’s social media presence. The role focuses

on improving reach, engagement, and brand visibility across platforms.

Key Responsibilities:

• Optimize and manage social media platforms including Instagram, Facebook, YouTube &

• Plan, schedule, and publish content as per the content calendar

• Write engaging captions, hashtags, and post descriptions

• Monitor trends, reels, and algorithm updates

• Increase organic reach, followers, and engagement

• Track performance using insights and analytics tools

• Prepare basic weekly/monthly performance reports

• Coordinate with Graphic Designers, Video Editors, and Content Writers

• Maintain brand tone and visual consistency

Required Skills:

• Hands-on experience in Social Media Optimization (SMO)

• Strong understanding of social media algorithms

• Expertise in hashtag research and content optimization

• Good content sense and communication skills

• Basic knowledge of social media analytics

Preferred Skills

• Experience with Meta Business Suite & YouTube Studio

• Familiarity with AI tools for content optimization

• Basic knowledge of digital marketing

• Experience in education or coaching industry (added advantage)

Qualifications:

• Graduate/Diploma in Marketing, Media, or related field (preferred)

• Relevant hands-on experience in SMO or social media management

Job Details

Role

Social Media Optimizer (SMO)

Industry Type / Category

Digital Marketing

Employment Type

FULL TIME

Experience Required

1-3 Years

Key Skills

Experience with Meta Business Suite & YouTube StudioGood content sense and communication skills

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