Performance Marketing Specialist

We’re Hiring: Performance Marketing Specialist

 

📍 Location: Dwarka, Delhi

💼 Employment Type: Full-Time

🎯 Experience: 2–3 Years (Candidates with more than 3 years of experience are not eligible)

💰 Salary: Hike percentage will be decided based on skills and interview performance

👤 Gender: Male / Female

 

🚀 Key Responsibilities

 

* Plan, create, manage, and optimize Google Ads & Meta Ads campaigns

* Manage Google Search campaigns, including keyword research, search-term analysis, match types, negative keywords, ad copy, bidding, and budgets

* Manage Meta campaigns for Lead Generation, Website Conversions, Messages & Sales

* Conduct audience research, targeting, retargeting, and audience testing

* Test ad creatives, copies, headlines, and CTAs

* Monitor CPC, CTR, CPL, CPA, ROAS, conversion rate & ad spend

* Analyze campaign performance and implement data-driven optimizations

* Set up and troubleshoot GA4, GTM, conversion tracking, Meta Pixel, Events & UTM parameters

* Work with landing page/website teams to improve conversion rates

* Prepare campaign performance reports and communicate insights

* Manage advertising budgets efficiently

* Conduct competitor and market research and test new campaign strategies

 

✅ Required Skills

 

* 2–3 years of hands-on experience in Performance Marketing

* Strong practical knowledge of Google Ads & Meta Ads Manager

* Good understanding of Google Search Ads and keyword-based lead generation

* Experience with lead generation and conversion-focused campaigns

* Strong understanding of campaign optimization and performance metrics

* Knowledge of GA4, GTM & conversion tracking

* Understanding of Meta Pixel & Events Manager

* Strong analytical and problem-solving skills

* Good knowledge of Excel / Google Sheets

* Strong written and verbal communication skills

 

📩 Interested candidates can apply/share their CV @ jsramya.talentconnnect@gmail.com