Digital Marketing

         ROLES & RESPONSIBILITIES:

•    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, EPC campaign, Organic content, blog posts.

•   Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and maintain social media presence and execute marketing campaigns.

•    Measure and report performance of all digital marketing campaigns and assess against goals.

•    Measuring ROI for digital marketing and making recommendations on the most optimal solutions.

•    Collaborates with internal teams to create landing pages and optimize the user experience.

•    Brainstorms new and creative growth strategies through digital marketing

•    Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

•    Regularly review and monitor competitive websites to ensure leading in design, usability, and user experience.

•   Keeping up to date on industry trends, new media buying opportunities, and recommendations on new ways to reach the target audience

 

 

 DESIRED CANDIDATE PROFILE:

•   Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, EPC campaign, Organic content, blog posts.

•    Experience working on-page optimization and off-page optimization

•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

•    Working knowledge of HTML, CSS, and JavaScript development and constraints

•    Experienced with website analytics and can distill data into actionable insightsA

•   Familiar with financial planning and strategy, excellent account-based marketing, event planning, analytics, email, social media, paid, marketing operations, copywriting, and editing skills.