Job Description: Email Marketing Executive
We are looking for a creative and results-driven Email Marketing Executive to join our fast-growing Digital Marketing Agency in Noida. The ideal candidate will be responsible for managing end-to-end email campaigns, from strategy and copywriting to execution and analytics.
Job Overview
- Role: Email Marketing Executive
- Experience: 1 to 3 years
- Location: Noida (In-office)
- Joining: Immediate Joiners Only
- Salary (In-hand): ₹20,000 to ₹25,000 per month
- CTC (Gross): ₹2.4 LPA to ₹3.2 LPA (Depending on experience and interview performance)
Important Requirement
Candidates should have 200–300 or more active email IDs available for conducting bulk email campaigns.
Key Responsibilities
- Campaign Management: Design, build, and execute end-to-end email marketing campaigns, newsletters, and automated workflows.
- Content & Copywriting: Write highly engaging, persuasive, and click-worthy email copy and subject lines.
- Audience Segmentation: Manage and segment email lists based on user behavior, demographics, and engagement levels to ensure targeted messaging.
- A/B Testing: Regularly test subject lines, layouts, CTA buttons, and send times to optimize open rates and click-through rates (CTR).
- Analytics & Reporting: Track, analyze, and report on key campaign metrics (Deliverability, Open Rate, CTR, Conversion Rate, Unsubscribe Rate).
- Tool Expertise: Work with email marketing automation platforms (e.g., Mailchimp, HubSpot, Sendinblue/Brevo, ActiveCampaign).
- Deliverability Optimization: Monitor sender reputation, reduce bounce rates, and ensure compliance with anti-spam regulations (GDPR, CAN-SPAM).
Requirements & Qualifications
- 1–3 years of proven experience as an Email Marketing Executive or similar role within a digital marketing agency.
- Strong hands-on experience with popular Email Marketing Automation Tools.
- Excellent written communication and storytelling skills in English.
- Basic knowledge of HTML/CSS for email template customization is a plus.
- Solid analytical mindset with the ability to interpret data into actionable insights.
- Ability to work in a fast-paced agency environment and manage multiple client accounts simultaneously.