Mobiliser

Job Designation / Title: Officer - Mobilization (Regional)

Department: Livelihood

Position Reports to: Centre Manager

Type of Employment: Full-time, on the Company’s Payroll

Experience: Minimum 1-3 years

Industry: Livelihood Skilling / Program Operations

Location: Pan India.

 

Position Summary

Founded in 1999, Magic Bus works with children and young people living in poverty, taking them from a childhood full of challenges to a life with meaningful livelihoods. We equip young people aged 18 to 25 with the skills and knowledge they need to grow to become first-generation salary earners with secure careers in the organized sector. Magic Bus is recognized by the Great Place to Work Institute as one of India’s Best Employers among Nation Builders. 

The Magic Bus Centre-Based Skilling program on life and employability skills enhances young people's agency by equipping them with the necessary competencies and helping them secure sustainable service-sector jobs. Mobilizing young people to come to the MB Livelihood centres is a critical program component. Each physical centre mobilizes youths from various channels. The youths primarily come to the centre from a radius of 10-20 km. The Officer – Mobilization at the Livelihood Centre level will play a crucial role in leading Magic Bus’s efforts to mobilize young people for its skilling program. It includes identifying and reaching out to potential channels, opening up various pipelines for mobilization, building partnerships with local NGOs, Institutions, schools, social media, and communities, and ensuring a steady pipeline of youth into our programs.

The incumbent will be part of the Livelihood Centre team, which closely collaborates with the other centre teams. In the role, the incumbent will operationalize the center's mobilization efforts. This role requires a campaign leader with a strong background in youth connection, youth mobilization, and effective community connections.

 

Key Responsibility Areas

1.       Strategizing extensive local mobilization efforts:

a.   Develop a hyper-local youth mobilization strategy for skilling programmes, by ensuring a consistent pipeline and channels of youth for achieving center-wise outreach.

b.  Build partnerships with local NGOs, CBOs, local government and non-government institutions, and other stakeholders to engage the youth.

c.   Identify key community leaders and influencers and foster effective engagement for building pipeline of youth mobilization.

2.       Outreach Campaigns

a.   Collaborate with the livelihood center team for overall youth outreach and the monthly batch launch plans.

b.  Continuously refine youth data gathering methods (building pipelines for mobilization) to secure high-quality youth under the D-60 approach.

c.   Design effective hyper-local campaigns (community mobilization) to attract young participants to the Center’s skilling programs.

d.  Manage lead generation and lead conversion efficacy.

e.   Analyze current data sources from youth inquiries (e.g., leads from social media, community mobilization) and data from regional managers.

 

Desired competencies

·     Knowledge of the youth development sector, skilling, and youth-related challenges.

·     Ability to lead a mobilization campaign

·     Familiarity with government policies and initiatives related to youth empowerment and skill development.

·     Competent in using social media platforms for campaign management.

·     Grounded personality along with leadership skills and public connection

·     High ethical standards and cultural sensitivity to engage effectively with diverse communities and stakeholders.

 

Qualifications and experience

·     A Bachelor’s degree in a relevant field such as Business, Marketing, Social Sciences, or a related discipline is typically required.

·     1-3 years of relevant work experience in youth mobilization, partnership development, and related roles.

·     Prior experience in working with youth-focused skilling programs, NGOs, or educational institutions is highly desirable.